IDC, in collaboration with SAP, conducted a survey on about 200 Italian companies to investigate the technical and market priorities that are influencing innovation strategies. Those priorities have been analysed under five different dimensions: Platform Technologies, Customer Experience, Smart Manufacturing, Smart HR and Smart Procurement.
The context of instability and economic uncertainty positions on top of business priorities the need for a careful financial-economic management and a reduction of costs. This is followed by the need to improve customer satisfaction and loyalty, the will to go into new market segments and the need to develop new products and services.
Regarding technological priorities, the focus is shifted on the need to pursue a larger automation and process optimization, in order to increase the efficiency, to decrease costs, to reduce errors, to execute tasks faster and to assign strategically relevant tasks to staff.
Control and costs reduction occupy a relevant position also in ICT, followed by the ability to translate demands of business lines into projects of innovation and technological evolution and the need to migrate IT systems and services to the cloud.
The Customer Journey goes through different physical and digital channels. Customers’ expectations are also higher than in the past; for this reason the main target is about the transformation of relational channels with customers.
Further priorities are referred to the transformation of the business model – to get into new markets, to improve the positioning and to generate new revenue sources – besides the creation of new “Smart” Products.
Excluding the IT department, the main decision makers in Digital Transformation strategies of Italian companies are Business Management and/or Presidency followed by Finance/Administration Direction and Marketing Direction. During the last 10 years the roles of CFO and CMO gained a more strategic role, with a wider participation in business and operational decisions, representing a concrete support for the CEO.
The strategic orientation of companies towards a model of Intelligent Enterprise can be summarized in five dimensions.
Italian companies have understood the importance of the Digital Transformation and they are trying to understand how to use technologies in order to interpret at best the company’s innovation. Choose innovation, choose HT: our consultants will provide their expertise to introduce, implement and consolidate the Digital Transformation of companies, with management solutions developed on SAP and integrated with existing systems.
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